Orivan Path

Become a Design-Led Leader

Taste as a leadership discipline. Build the standards that pull a team past their own limits.

Design leads & founders ~2 hours
Start path
The Route

Follow the milestones in order.

  1. Step 130 min read
    Steve Jobs

    Steve Jobs

    Editorial Taste

    Why every product review is a thousand small bets on what to remove.

  2. Step 225 min read
    Brian Chesky

    Brian Chesky

    Design Operations

    Storyboards, founder mode, and how design culture survives a 10,000-person company.

  3. Step 3Coming soon

    Jony Ive

    Industrial Craft

    Material, geometry, and the relentless pursuit of inevitability.

    Coming soon
  4. Step 4Coming soon

    Dieter Rams

    Ten Principles

    The lineage every modern product designer eventually traces back to.

    Coming soon