Orivan Path
Think From First Principles
Stop copying the playbook. Reason from physics, customer pain, or human nature — whichever is closer to the floor.
Engineers & founders ~2.5 hours
Start pathThe Route
Follow the milestones in order.
- Step 135 min read
Elon Musk
Physics First
Battery packs, rocket cost per kilo, tunnels — every cost broken to its raw materials.
- Step 230 min read
Steve Jobs
Experience First
Reasoning backwards from the moment the customer holds the product.
- Step 325 min read
Melanie Perkins
Market First
Why the right question wasn't 'better design tool' but 'who can't use Photoshop?'
- Step 425 min read
Brian Chesky
Trust First
Designing a marketplace by solving the problem strangers don't sleep in strangers' homes.
Keep exploring
Other paths you might like.
~2 hours
Become a Product Manager
From customer empathy to product strategy. The four mindsets every great PM eventually carries.
Open path ~2.5 hours
Become a Startup Founder
The four traits founders forge in order — persistence first, then design, vision, and finally first principles.
Open path